Brands are perhaps the most recognizable of any intangible asset and the surest signal of a firm's identity. They carry legal protections as well as value. Yet knowing how to quantify the latter in view of the former can be a perplexing challenge to even the most experienced business and asset appraiser. In this webinar, appraiser Mike Pellegrino and licensing expert Ira Mayer join BVR to discuss how brands create and retain value and what appraisers should know when quantifying the value of such an intangible asset.