Valuing Brand Names
Training Event Transcripts
December 10, 2015
Chris Mellen, ASA, MCBA, CVA, ICVS, ABAR, CM&AA, MBA
PJ Patel, ASA, CFA
Google. Apple. Coca-Cola. Business Valuation Resources. What is a brand name and what makes it valuable? What are some of the ways to value brand names, and what considerations must be made? Join Chris Mellen and PJ Patel, both of Valuation Research Corp., as they answer these questions and more. Come away confident in your next brand valuation after walking through three methods during the expert guided case study.