Most owners and managers operate their businesses without ever knowing what their company is worth, how much more a strategic buyer would pay to acquire it, what factors affect the company’s equity value, and whether they would be better off selling or exiting in some other fashion. Join Chris Mellen for a discussion of the metrics needed to measure company value, maximize that value, determine their return on investment in their company as part of their overall investment strategy, and how value depends on the many exit options available to business owners. The focus of this session will be on companies in the lower middle market (i.e., with enterprise value ranging from $5 million to $250 million).