Residual Contribution Method

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Training Event Transcripts
January 22, 2016
René Hlousek, ASA-BV/IA, MRICS


A company’s most valuable asset is often the corporate brand. The residual contribution method is designed to minimize the high level of irrelevance, subjectivity, as well as lack of practicality that are inherent in the existing models. By systematically exploring the relation between a business enterprise, its underlying key intangible assets, goodwill, and, ultimately, corporate brand value, René Hlousek delivers an advanced method able to navigate this complexity.
Residual Contribution Method
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