Personal vs. Entity Goodwill

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Training Event Transcripts
June 7, 2012
R. James Alerding, CPA/ABV, ASA
Stacy Preston Collins, CPA/ABV, CFF

Summary

Goodwill is the appraiser's oldest friend, most tenacious foil, and the most loyal companion throughout the valuation process. Apart from knowing how to account for it, the appraiser must also know how to apportion it, for it comes in different forms. In this highly anticipated webinar, expert appraisers James Alerding and Stacy Collins discuss the classic considerations in goodwill apportionment. From identifying and assessing goodwill to recognizing how the current economic climate has and will continue to impact this important intangible asset, Alerding and Collins will address what every appraiser needs to know.
Personal vs. Entity Goodwill
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