While lost profits claims in trademark disputes are essentially similar to other lost profits claims, they differ in some unique ways, including what the infringed party may seek for compensation. Among those options set forth by the federal Trademark Act are lost profits, unjust enrichment, reasonable royalty, and corrective advertising. In Part 3 of BVR's Advanced Webinar Series on Economic Damages, experts John Pilkinton and John Slafsky show how these cases differ from others through the unique legal and economic nuances often encountered.