How to Build a Strong Referral Network

BVResearch Pro
Training Event Transcripts
March 3, 2020
Bharat Kanodia, ASA
Joanne Black
Matthew Cahill
Alice Heiman
Robert Gillette
practice management and growth
business valuation marketing, business valuation profession, business valuation social networks, training, practice management, customer relationships


Amazon CEO Jeff Bezos recently said that Amazon’s business is a “flywheel” because each stakeholder of its business creates more momentum for the next. One can say the same thing about Uber or AirBnB. Think about it: How did you hear about Amazon Prime, Uber, or AirBnB? The oldest marketing technique in the book acquired most customers of these companies: referral. Join Joanne Black, Matthew Cahill, Alice Heiman, Robert Gillette for a discussion moderated by Bharat Kanodia with the Nor-Cal chapter of the ASA and learn why referral is the most effective way to build a business. Yet, 95% of companies haven’t adopted a systematic, disciplined, referral methodology with metrics, skills, and accountability for results.
How to Build a Strong Referral Network
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