Determining and apportioning personal and entity goodwill is a timeless and ubiquitous challenge in the business appraisal process. In the case of medical practices, however, this task requires a more robust skill set, including knowledge of medical regulation, income streams, and reimbursement schemes. In Part 11 of BVR's 2013 Online Symposium on Healthcare Valuation, experts Stacey Udell and Stacy Collins will address the critical information every appraiser must possess in order to perform a sound and defensible analysis of goodwill in medical practices.