On Nov. 4, 2011, the AICPA's Financial Reporting Executive Committee (FinREC) issued a working draft of the AICPA Accounting and Valuation Guide Testing Goodwill for Impairment. Developed by the AICPA Impairment Task Force, the draft release provides nonauthoritative guidance and illustrations for valuation specialists, preparers of financial statements, and independent auditors regarding goodwill impairment testing. In Goodwill Impairment: Qualitative Assessments and the FinREC Exposure Draft, impairment task force member and valuation expert Mark Zyla joins BVR for a discussion on the exposure draft, the task force's reasoning in some of its guidelines, and a critical look at the qualitative assessment of goodwill. Through this hour-long presentation, attendees will have the opportunity to learn what's in the exposure draft, how to best help improve this guidance through the feedback process, and what these guidelines mean for the qualitative assessment of goodwill.