Fair value measurement is a “hot-button” issue for the Securities and Exchange Commission (SEC), and valuation-related areas such as purchase price allocations, contingent consideration, intangible assets, goodwill, investments, and complex financial instruments continue to be a focus. Not only do valuation professionals providing services to public companies need to be aware of these critical issues, but also the problems that are addressed are just as relevant to private-company valuations. Join Lisa Swanson for a discussion of the most common valuation-related issues addressed in SEC comment letters and how anyone involved in financial reporting can learn from them.