The newest resource for developing cost of equity capital estimates has arrived. The inputs to cost of capital have become so complex that the risk of making errors has increased greatly. This new cost-effective resource from BVR integrates data from multiple sources, including University of Chicago’s Center for Research in Security Prices (CRSP) data, Professor Aswath Damodaran’s data resources, and the U.S. Federal Reserve on Treasury bond yields. The philosophy behind the resource is to provide valuation practitioners with an independent, economical, and transparent platform that empowers users to make professional judgements while avoiding the illusion of precision from overcomplicated mathematics. Join the author of the cost of capital platform, Dr. Michael Crain, CPA/ABV, CFA, a practitioner for over 30 years before joining Florida Atlantic University, and Ron Seigneur, CPA/ABV, ASA CVA, co-chair of the Advisory Board, for a conceptual overview and practical demo.