Control, its allocations, its premiums, and its discounts have been fodder for business appraisal debates since, apparently, the beginning. Behind seemingly simple objective considerations are difficult subjective decisions relating to operations, cash flows, goodwill, and other classic valuation gray areas. In this exclusive webinar, BVR welcomes expert appraisers Jim Alerding and Jim Ewart for an in-depth examination at the still-lingering questions regarding control premiums and discounts. From practical valuation experience and landmark and recent court decisions, Alerding and Ewart will lead attendees through the how-to's and watch-out's of analyzing, assessing, and assigning control.