Analysis of the Intangible Drivers of Company Value

BVResearch Pro
Training Event Transcripts
September 20, 2011
Mary Adams, CMC


Value creation is the study of what drives the operations of companies today. In this 75-minute program, acclaimed author Mary Adams, a highly respected intangible asset strategist, brings clarity to the changing nature of our economy and how it has led to the increased importance of intellectual property and intangible assets: in how companies look, how they work, and what drives their financial performance. Adams covers what every business valuation analyst needs to know in the increasingly knowledge-based economy in which IP and intangibles constitute more than 80% of most companies' value and sources of revenue. This program acknowledges core valuation methodologies do a good job of getting at the stand-alone value of intangibles while pointing to opportunities to improve the level of analysis of knowledge-based companies by: - explaining why 47% of the average merger price ends up in goodwill; - demonstrating how data on the accumulated investment of intangibles (which now exceeds tangible investment in the U.S.) tell a clear story of the creation of a new kind of knowledge infrastructure in today's company that includes intellectual property as well as a variety of intangible asset; - making the connection between this intangible infrastructure and revenues, performance and overall corporate value; and - suggesting how an understanding of these intangible value drivers will improve the analysis you do of both stand-alone intangible assets and overall corporate valuation.
Analysis of the Intangible Drivers of Company Value
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