Vivid Inc. v. Wisconsin Department of Transportation

Business Valuation UpdateVol. 4 No. 8
Legal and Court Case Update
August 1998
7312 Outdoor Advertising Services
541850 Outdoor Advertising

Vivid, Inc. v. Fiedler
219 Wis. 2d 764, 580 N.W.2d 644, 1998 Wisc. LEXIS 86
July 2, 1998
State Court
Supreme Court


State argues that the market approach using the gross income multiplier to value the condemnation of outdoor advertising signs is an invalid valuation method as a matter of law because noncompensable business profits are inextricably intertwined with the valuation.

See Also

Vivid, Inc. v. Fiedler

Issue was the proper method of valuation in condemnation proceedings.