Use of ‘Hypothetical Market’ Standard in Valuing Record Company Logo

Business Valuation UpdateVol. 14 No. 2
Legal and Court Case Update
February 2008

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7389 Business Services, NEC
711410 Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures
contract
Popovich v. Sony Music Entertainment, Inc.
2007 U.S. App. LEXIS 26863
November 21, 2007
US
Federal Court
6th Circuit
United States Court of Appeals
David Blakeslee Webster, Paul G. Gardephe
Ronald DiMattia (plaintiff); Jill Voigt (defendant)
Martin

Summary

Court weighs in on the "hypothetical market" standard to determine logo's worth.

See Also

Popovich v. Sony Music Entertainment, Inc.

Full Text of Court Cases
November 21, 2007

Court weighs in on the "hypothetical market" standard to determine logo's worth.