Franchiser’s Sale Objectives Used to Measure Lost Profits in Price Discrimination Case

Business Valuation Update BVLaw
Legal and Court Case Update
July 12, 2004

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5012 Automobiles and Other Motor Vehicles
423110 Automobile and Other Motor Vehicle Merchant Wholesalers
antitrust
economic damages & lost profits
Reeder-Simco GMC, Inc. v. Volvo GM Heavy Truck Corporation
No. 02-2462 (8th Cir. 2004)
US
Federal Court
8th Circuit
United States Court of Appeals
Bye

Summary

The U.S. Court of Appeals affirmed an award of lost profits that compensated Reeder-Simco GMC for Volvo’s price discrimination practices. In calculating the lost profits, the appellate court affirmed the use of sale objectives set by Volvo to measure Reed ...

See Also

Reeder-Simco GMC, Inc. v. Volvo GM Heavy Truck Corporation

Full Text of Court Cases
July 12, 2004

The U.S. Court of Appeals affirmed an award of lost profits that compensated Reeder-Simco GMC for Volvo’s price discrimination practices. In calculating the lost profits, the appellate court affirmed the use of sale objectives set by Volvo to measure Reed ...