Humane Soc’y of the United States v. Perdue

BVLaw
Full Text of Court Cases
February 1, 2018

Access the Full Article

This article and its downloads are available with a subscription to any of these products:
It is also available in this product:
Already a subscriber or product owner?  Login
This article is also available for purchase. (1,793 words)   Add to Cart >>
Need help? Contact us:
1-503-479-8200 ext 2 or sales@bvresources.com
8732 Commercial Economic, Sociological, and Educational Research
541910 Marketing Research and Public Opinion Polling
intellectual property
brand value, relief-from-royalty, expert testimony, fair market value (FMV), valuation methods, investment value, valuation date, trademark, replacement cost method, surveying technique
Humane Soc’y of the United States v. Perdue
2018 U.S. Dist. LEXIS 16118
US
Federal Court
District of Columbia
United States District Court
Consor (plaintiffs); Stout Risius Ross (defendant)
Jackson

Summary

Court rejects USDA’s decision to keep paying for pork-promoting trademarks that mostly have become functionally obsolescent and replaced by a different slogan; expert’s replacement cost approach to find current value of trademarks is illogical, says court.
Humane Soc’y of the United States v. Perdue
PDF, Size: 238 KB

See Also

Expert’s Valuation of Pork Trademarks Fails to Account for IP’s Limited Use

Court Case Digests
February 1, 2018

Court rejects USDA’s decision to keep paying for pork-promoting trademarks that mostly have become functionally obsolescent and replaced by a different slogan; expert’s replacement cost approach to find current value of trademarks is illogical, says court.

This article also appears in:
Intellectual Property Valuation Case Law Compendium, Fourth Edition