Why use real options?

Business Valuation UpdateVol. 6 No. 2
Data and Publications Update
February 2000
fair market value (FMV), investment value, real options


"The Economic Analysis of Real Option Value," Robert P. Schweihs, Willamette Management Associates Insights , Autumn 1999, pp. 12-18. "Real option" is a less-than-descriptive term for a concept rec ...