Expert’s Valuation of Pork Trademarks Fails to Account for IP’s Limited Use

BVLaw
Court Case Digests
February 1, 2018
8732 Commercial Economic, Sociological, and Educational Research
541910 Marketing Research and Public Opinion Polling
intellectual property
brand value, relief-from-royalty, expert testimony, fair market value (FMV), valuation methods, investment value, valuation date, trademark, replacement cost method, surveying technique

Humane Soc’y of the United States v. Perdue
2018 U.S. Dist. LEXIS 16118
US
Federal Court
District of Columbia
United States District Court
Consor (plaintiffs); Stout Risius Ross (defendant)
Jackson

Summary

Court rejects USDA’s decision to keep paying for pork-promoting trademarks that mostly have become functionally obsolescent and replaced by a different slogan; expert’s replacement cost approach to find current value of trademarks is illogical, says court.

See Also

Humane Soc’y of the United States v. Perdue

Court rejects USDA’s decision to keep paying for pork-promoting trademarks that mostly have become functionally obsolescent and replaced by a different slogan; expert’s replacement cost approach to find current value of trademarks is illogical, says court.