You guessed it—the Indian Premier League, according to Duff & Phelps. The total value of the IPL has grown by 19% over the last five quarters, to $4.16 billion (USD) immediately after Season 9, which is up from $3.54 billion (USD) after Season 8—despite the fact that the USD-INR currency has depreciated by nearly 10%. The Mumbai Indians have the highest brand value in the IPL, at $78 million. See the report, “Playing With a Straight Bat: A Concise Report on Brand Values in the Indian Premier League.”