Twitter’s brand value soared prior to Musk’s bid

BVWireIssue #236-1
May 4, 2022

intellectual property
brand value, intangible property, royalty rate, intangible valuation

The brand value of Twitter increased by 85% to US$5.7 billion this year, even before the takeover attempt by Elon Musk, according to an analysis by Brand Finance. This “provides strong underlying support for Musk’s apparent investment thesis that significant improvements to revenue are possible,” the report says. Other findings in the report include:

  • Google retains the title of world’s most valuable media brand, at US$263 billion;
  • Chinese social media giant WeChat is the strongest media brand in the world, with an elite AAA+ brand rating;
  • TikTok/Douyin is the highest new entrant in the Media 50 2022 ranking, valued at US$59 billion; and
  • Technology brands constitute 66% of the total brand value in the ranking.

The full Media 50 2022 report is available if you click here.

Extra: Professor Aswath Damodaran (New York University Stern School of Business) gives his analysis of Musk’s bid for Twitter in a blog post.

Please let us know if you have any comments about this article or enhancements you would like to see.