A valuation firm’s website should provide answers to the typical questions business owners have about valuations, according to an article in the CPA Practice Advisor. These questions include: What is the exact price for the service, and how does it compare to competitors (in price and service)? How does a valuation work? Will it satisfy my business needs? These may seem obvious, but business owners are notorious for waiting until the last minute when they need a valuation, so the more information you can give them on your website, the better your chances. You may wonder about providing pricing information. If you can’t provide an exact price on your website, you can explain the factors that go into the price, the article says. You can also say that, with a little specific information from them, you can give an estimate.