Eva Lang (Valuation Products & Services and Financial Consulting Group) advised the audience at the AICPA National BV Conference that there are better ways to use Google than entering one or two keywords.
Here are a couple of search tips Lang provided:
- When using a search engine like Google,use quotes“” to search for a phrase. For example, “Discount for Lack of Marketability”
- Use the hyphen to pick up adjacent words. “health-care” gets results including: health care and healthcare
- The tilde ~ retrieves synonyms, for example, typing in ~physicians will also retrieve physicians, doctors and medical
Lang also said that the Google and the web is just one source data necessary for BV research, and said fee-based sources are also necessary for certain types of projects. Some of these sources include:
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