It’s consumerism, according to a new study from Availity. Patients are taking on more responsibility for their healthcare costs through the growing popularity of high-deductible health plans. Therefore, it’s essential that healthcare providers collect from patients at the point of service or before, according to the study. Once they leave the office, patients are much less likely to pay. The vast majority (90%) of physician practices and healthcare facilities agree that collecting patient financial responsibilities before the patient leaves the office is important to the financial health of their businesses.