Pointing to Lance Armstrong’s plunge from the pinnacle of his profession and the millions of dollars in damage to his “live strong” reputation—all for failing to adhere to the standards of his sport—Mark Gottlieb (MSG) has posted a new white paper: “Attorneys’ Guide to Understanding Business Valuation Standards.”

“Working with a credentialed business valuation analyst that adheres to [professional] standards is important to both attorneys and their clients,” Gottlieb says. “Attorneys need to be familiar with these standards so that they can illustrate the credibility of their expert, or better understand the possible deficiencies of opposing professional opinions.” To download a copy of his white paper, click here.