James Gregory (CoreBrand, LLC)wrote in BOARDMEMBER.com ten reasons why brand valuation matters for boards of directors. Brand valuation:
- legitimizes investment
- provides an objective measure of effort
- creates accountability
- aligns leadership
- identifies growth opportunities
- predicts market shifts
- identifies competitive opportunity and advantage
- informs M&A or strategic alliances
- creates licensing opportunities
- helps define the value of other intangibles
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