Ten ways to convince corporate boards to value brands

BVWireIssue #106-1
BVWireIssue #106-1
July 1, 2011

James Gregory (CoreBrand, LLC)wrote in BOARDMEMBER.com ten reasons why brand valuation matters for boards of directors.  Brand valuation:

  1. legitimizes investment
  2. provides an objective measure of effort
  3. creates accountability
  4. aligns leadership
  5. identifies growth opportunities
  6. predicts market shifts
  7. identifies competitive opportunity and advantage
  8. informs M&A or strategic alliances
  9. creates licensing opportunities
  10. helps define the value of other intangibles
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