BV analysts have good reason to become familiar with the social networking scene, including Facebook, Twitter, and Linked-In, Elge Premeau, an Internet marketing consultant says. “The hardest part is that initial connection with people, and that’s where Linked-In can help,” she says.

You can also use Twitter to drive traffic to your blog or your web site,” Barbara Walters Price, SVP of Marketing for Mercer Capital Management, Inc. explains. “Twitter is not about selling or marketing. It’s about sharing information, which is what online social media is all about,” she says. What about blogs? “Blogs seem to be losing favor, partly because they’re so time consuming,” Walters Price says.  

Look for more simple marketing solutions in the June 2009 issue of Business Valuation Update™.