Parr and Smith continue to educate on IP valuation

BVWireIssue #91-1
April 7, 2010

The 2010 Cumulative Supplementto Russell Parr and Gordon Smith’s seminal book, Intellectual Property: Valuation, Exploitation, and Infringement Damages is now available. The 218-page update “reexamines the ever-changing role of intellectual property in business, among institutions, and in the world.”  The authors added 13 new chapters containing valuable discussion, practical tools, analytical models, methodologies, and royalty rate data. 

The supplement is in two parts:

Part I:  Valuation

  • Intellectual Property Landscape
  • U.S. Congress Flirts with Disaster
  • Risk-Adjusted Cash Flows
  • Dealing with Risk and Uncertainty in Intellectual Property Valuation and Exploitation
  • Rights of Privacy, Publicity, and Celebrity Persona
  • Intellectual Property and Intangible Asset Volatility

Part II: Licensing

  • Royalty Rates and License Fees for Technology
  • The Magnitude and Meaning of Royalty Misreporting
  • Intellectual Property Audit and Management
  • Quantifying Reasonable Royalties: The Entire Market Value Rule
  • New Measure of Infringement Damages – Future Damages
  • More Sample Royalty Rate Information
  • Trademark Royalty Rates

For a more detailed table of contents click here.   And, those interested in these topics can hear Parr and other international experts at the BVR/Morningstar Best Practices in Valuing Intellectual Property Conference in Chicago September 15-16.

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