Truelytics offers an online business intelligence and valuation tool for wealth management firms that is now available at a discount to members of the Financial Services Institute (FSI). The software digitizes information from industry consultants to provide an overall score of the firm's value, then grades the firm in three key areas: business stability, client stability, and market stability. It pinpoints specific areas of weakness that are dragging down a firm’s overall valuation and provides actionable steps advisors can take to improve their score. FSI members get a 20% discount off the regular annual fee of $1,075. One of the benefits touted in a news release is: “Save money while bypassing the need for expensive consultants.” Of course, this includes valuation experts.

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