One firm’s model for valuing internally developed trademarks

BVWireIssue #101-1
February 2, 2011

Fernando Torres (IPmetrics), one of our favorite IP value analysts, proposes an intriguing econometric model of trademark values in the IPmetrics blog.  Torres believes internally developed trademarks are frequently underreported in financial statements—and that they deserve a sound and consistent valuation solution. IPmetrics built a database of relevant transactions that allows them to perform empirical studies to support their model.
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