Morrison cautions appraisers regarding automation

BVWireIssue #237-1
June 8, 2022

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business valuation profession, practice management, information technology

Blind reliance on automated tools for business valuation is a danger, says past ASA international president Bob Morrison, FASA, who spoke on a recent webinar on the future of the valuation profession. While he agrees that the profession should embrace AI and other technologies, professional judgment must not take a back seat to computer models, he cautions. The other major issues he sees the profession facing are diversity, equity, and inclusion (DEI) and the “silver tsunami,” meaning the aging of the profession and the need to attract new young professionals. Morrison, who is also on the board of trustees of The Appraisal Foundation, made his comments during the International Webinar: The Future of the World’s Valuation Profession on June 3, organized by the FIABCI World Council of Experts.
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