Marketing to divorce lawyers? Here are some tips

BVWireIssue #104-4
May 25, 2011

Randy Kessler (Kessler Schwarz & Solomiany) asked and answered the question “How do I get in the door to meet divorce lawyers?“ at the AICPA Family Law Conference last week.  Here is his advice:

  • Perseverance
  • Ask us to lunch
  • Offer to bring lunch in for the lawyers and staff and discuss financial issues divorce lawyers need to know
  • Come to lawyers’ seminars and meet us
  • Write articles for us, for our clients, for our blogs, for our CLEs.

Kessler also thinks the use of video and social media is an effective way to market your practice and expertise.   He and his partners have been asked to speak on divorce issues on many news and talk shows, including Dr. Phil.  Check out the videos on Kessler’s website.

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