Marketing language for your BV website—NOT

BVWireIssue #47-2
August 9, 2006

“I am widely regarded as the most prestigious valuation and appraisal expert for prospective buyers or sellers of small private businesses,” says the owner of the web page at “My valuations are individually geared to your needs…If you’re a small business owner who is thinking of selling and looking for the highest possible valuation, I try to justify it for you. If you’re a prospective buyer, and looking for a ‘lowball’ number for negotiation, I try to justify it for you . . . for the lowest prices in the industry.”

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