The first thing to notice about the new logo of the International Valuation Standards Council (IVSC) is the letter “V” and its distinctive design (see below). This reflects the prominence of valuation in overall business and investment decision-making, according to Richard Stokes, the IVSC’s director of communications and external affairs. “Our new logo puts a spotlight on valuation, and you will see our branding utilize and champion the valuation profession with this ‘V’ component used stylistically in isolation across some outputs,” he tells BVWire. He also pointed out that the break in the “V” creates a check or tick mark to emphasize that “valuation matters, and reliable, comparable and consistent valuation is vital,” he added. “The IVSC is focused on building trust in valuation and the standards can be seen as a reflection of global best practice; a sign of credibility and confidence.” The new logo is part of the IVSC’s refreshed branding, which is the first such effort since it was formed in 1981.