The International Institute of Business Valuers (iiBV) has launched a campaign to interest younger individuals and university students in a career in valuation. The organization has just done some short (less than 60 seconds) videos to reach fledgling BVers through channels such as Instagram, YouTube, and TikTok, which discuss a variety of topics including career opportunities, professional education, conferences, and news of the BV profession. You can see the iiBV video “LinkedIn” tree at linktr.ee/iibv.

In addition to these short videos, the iiBV has started using interview formats through Zoom, in longer, three-to-10-minute segments (along with a short teaser). The iiBV’s YouTube channel is at youtube.com/channel/UC6CmU7fWmRk0OzF__mmuKOA. “We’re excited about the video format and these marketing channels, believing they will increase the valuation profession’s exposure to younger individuals worldwide, and discuss topics of interest to them,” says Ray Moran (FON Valuation Services), the iiBV’s marketing director.