That age-old conundrum comes to mind with the release of O.J. Simpson from the hoosegow and remarks made in the entertainment trade press about his value.

No juice: “Beyond repair” is what Variety reports about Simpson’s reputation in the eyes of Hollywood. Yes, you’ll see him all over the air in news coverage and in interviews, but that’s all, some say. One exec said that, even though there’s money to be made, people in the industry would be “out of their minds” to give him a paying gig. This brings up an interesting question: Do O.J.’s name and image have value if he can’t realize it?