I google, you google—and now a cool new site for industry analysts to google, too

BVWireIssue #46-1
July 12, 2006

Now that “google” is officially a verb, earning an entry last week in the latest (11th) edition of the Merriam-Webster Collegiate Dictionary, you may be interested to know that its uses extend far beyond the usual (researching an industry, say, or an internet date). In fact, a new site from the “lab” guys at Google.com allows you to track the search volume for any term since 2004, broken down by months. The site offers yet another tool to research possible economic trends or relevant patterns; we found it revealing to search keywords such as iPod, Enron, DaVinci Code, American Idol, and economic outlook. Try it yourself at http://www.google.com/trends

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