HCC examines the valuation of healthcare brands

BVWireIssue #186-1
March 7, 2018

Health Capital Consultants (HCC) has started to run a series of articles titled “What’s Your Brand Worth? Valuation Considerations for Healthcare Enterprises.” The first part of the four-part series gives an overview of trademark and trade name valuation as it relates to the healthcare industry. The second part (just released) reviews the economic benefits accruing to the consumers of the trademark or trade name (i.e., patients).
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