The American Society of Appraisers will host a conference, How to Be a Successful and Effective Expert Witness, March 5-6 in San Francisco. There’s a growing need for valuation professionals to be able to communicate effectively and present conclusions in court. “It only takes reading a small number of Tax Court cases to realize that valuation expert testimony often fails to persuade,” says Dennis A. Webb, ASA, who is both a business valuation and real property appraiser. “Experts that find the facts, connect the dots and tell the story provide testimony that attorneys can relate to and that the court needs. Persuasive experts make a major contribution to the court and to the profession—we need a good deal more of them.”