Global BV News: IVSC issues new paper on brand value

BVWireIssue #241-4
October 26, 2022

global business valuation
brand value, intangible property, intangible valuation, international business valuation, international valuation standards council (IVSC)

The International Valuation Standards Council (IVSC) has released the third in a series of perspective papers on intangible assets. Parts 1 and 2 of the series examine the “Case for Realigning Reporting Standards With Modern Value Creation” and took a deep dive into human capital value creation and measurement. Part 3 takes a deeper dive into brands and reputation value creation by:

  • Examining how brands generate value for organizations and the attributes of such value creation;
  • Analyzing how investors assess the enterprise value creation attributable to brands; and
  • Discussing the value measurement techniques and assumptions used to estimate the value of brands.

To download the new paper, click here.

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