Global BV News: Corona is most valuable brand in Latin America

BVWireIssue #188-1
May 2, 2018

global business valuation
brand value, intellectual property, international business valuation

Mexican beer Corona is the most valuable brand in Latin America, overtaking Brazil’s Skol, which has held the title for the past two years, according to the sixth annual BrandZ Top 50 Most Valuable Latin American Brands. Corona took the top spot in the ranking after seeing an 8% brand value growth, to $8.3 billion, edging out Skol, which grew by just 1%.
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