Courts in China are taking trademark infringement more seriously. Two Chinese firms and the founder of one of them have been ordered to pay BMW over $400,000 for registering trademarks similar to that of the German automaker, according to the Shanghai Daily. This action comes on the heels of a case involving basketball star Michael Jordan, who won a long-running trademark case relating to a local sportswear firm using the Chinese version of his name. China’s highest court ruled in his favor, overturning earlier rulings against the athlete.
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