The need for increased transparency and consistency in business valuation was a major theme at the recent RICS Business Valuation Conference in Hong Kong. Paul F. Winkelmann, CEO of the Financial Reporting Council,delivered the keynote presentation and called for “a professional body in Hong Kong that represents all valuers, issues standards and enforces them in the public interest." To enhance business valuation quality from an industry perspective, Steve Choi, RICS’s global director of business valuation, said: "The Certified in Entity and Intangible Valuations (CEIV) credential is designed to enhance consistency and transparency in the fair value measurement process.” RICS, the ASA, and the AICPA offer the CEIV credential.