Data and analytics in the M&A process

BVWireIssue #188-4
May 23, 2018

valuation method
brand value, intellectual property, intangible valuation, intangible

The use of data and analytics has taken on a particular importance in M&A and, when used properly, can transform the due diligence process, says a report from KPMG. It describes one case where limited conventional information hindered a brand valuation. The problem was solved using specialty tools and social media information to get a better picture of brand strength, distribution channels, and sell-through metrics.
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