A very interesting and entertaining video of Professor Aswath Damodaran (Stern School of Business, New York University) giving a talk to the folks at Google is about the value of storytelling when constructing valuations. “In a good valuation, the numbers are bound together by a coherent narrative, and storytelling is kept grounded with numbers,” he says. This is such an important topic that he devoted his last book to it: Narrative and Numbers: The Value of Stories in Business.
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