In its continuing efforts to strengthen its professional brand, the American Society of Appraisers unveiled a new marketing toolkit for members. Among the various tools: a postcard bearing the picture of alphabet soup—from which a large spoon is pulling out the letters ASA.

“We’re doing what you’ve been telling us to do for years,” said Linda Trugman, chair of the BV Committee, in her address to ASA conferees in Phoenix last week, “to set up the ASA as being a really good quality credential.” The member toolkit is “just the beginning of our marketing endeavors,” she added. It should be available soon at the ASA’s BV website, with more member-directed marketing efforts rolling out in the months to come. “We’re here for you.”