Apple has retained the No. 1 spot on the list of the world’s most valuable brands, according to the “Brand Finance Global 500 Report 2022.” The pandemic has boosted its value as people relied more on technology during the crisis. Plus, Apple has been investing in products and services that go beyond small devices. Amazon and Google are second and third in brand value, respectively. Technology remains the most valuable industry, while retail overtook banking for second place. On the rebound from COVID-19 are airlines (brand values are up after two years of double-digit declines) and hotels. The fastest growing brand is TikTok, and the world’s “strongest” brand is WeChat (for the second year in a row), says the study.
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