Trugman and others BV leaders such as Chris Mercer, ASA, CFA (www.mercercapital.com) and Harold Martin Jr., MBA, CPA, ABV, ASA (www.kshgs.com), still swear by newsletters as a premier marketing tool to clients and selected referral sources. Mercer began consistently publishing his own newsletter back in 1987; Martin began in-house but soon discovered that the time commitment was “prohibitive.” Martin now subscribes to a newsletter service, as does Trugman, who (surprise!) uses the subscriber service from BVResources. Trugman still finds this custom-tailored newsletter service to be the best way to get her firm’s name in front of clients and referrals four times a year. For more information, go to BVResources.com.