And say ‘yes’ to client newsletters

BVWireIssue #46-3
July 26, 2006

Trugman and others BV leaders such as Chris Mercer, ASA, CFA ( and Harold Martin Jr., MBA, CPA, ABV, ASA (, still swear by newsletters as a premier marketing tool to clients and selected referral sources. Mercer began consistently publishing his own newsletter back in 1987; Martin began in-house but soon discovered that the time commitment was “prohibitive.” Martin now subscribes to a newsletter service, as does Trugman, who (surprise!) uses the subscriber service from BVResources. Trugman still finds this custom-tailored newsletter service to be the best way to get her firm’s name in front of clients and referrals four times a year. For more information, go to

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