A new claim filed late last month should keep a lot of UK valuers busy. On 20 April, The Daily Mail, owner of the MailOnline newspaper, sued Google, alleging that the search and advertising giant’s power over selling online ad space means newspapers can no longer profit from any revenues generated by their content. The Daily Mail, in what could be one of the largest damages claims in recent years, claims that Google and its parent, Alphabet Inc., control the market, space, tools, and analytics used to sell ad inventory, resulting in monopolistic control of the entire revenue stream.
BVWire—UK will follow the business valuation aspect of this case closely as it develops. It appears the UK courts will get to determine what MailOnline would have become if Google were not market participants.