Kronenbourg show how to increase the value of your brand

BVWire–UKIssue #41-2
August 16, 2022

Kronenbourg, which had dropped off the list of the world’s most valuable beer brands, saw its brand value grow 40%, to $601 million, according to “Beers 50 2022,” an annual report from Brand Finance. The company launched new product and invested in other brand-enhancing campaigns last year.

Corona has retained the No. 1 spot on the list of the world’s most valuable beer brands. Corona’s value jumped 21%, to $7 billion. Not far behind Corona is Heineken in the No. 2 spot, with Budweiser, Bud Light, and Modelo Especial rounding out the top-five valuable brands.

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